Compensation of special groups: A Sports Sales Plan Essay

Of the above information, what is most important in your design of a sales incentive plan for the three sales staff? How does this information affect your plan design? In order to increase the sales there should be an analysis that will identify how to create a plan that will motivate employees to sale more premium tickets which are more expensive but it will bring an ultimate balance of maximizing profit based on the sales. If all premium seats are sold the bigger the incentive the sales representative will receive. Incentives also give the employee a more personal stake in the company’s mission; if the company excels the employee benefits. The information provided definitely affects the complexity of the plan design, the plan needs to be able to cover all employees’ efforts regardless of what department (sales or marketing) they are working in. In this case the success of one team could potentially benefit the other. If sales team fills the stadium ads team can sale m ore ads. Your book talks about unit rate plans, Which of these type of plan would you use for sales of tickets. Which plan might be appropriate for sales of advertising? Why? For this particular scenario the rate plan that seems to fit best will be a group plan, each group would need to adhere to a set standard or measure. All employees must understand how his performance affects the company’s goals and other teams that might not be so closed to their specific task assignment. If the sales team is not performing on selling tickets and the stadium continues to be empty this might cause the advertising team to have a harder time selling ads. On the other hand the advertising teams should have a base line of maximizing efforts based on their experience and customer relations. Ad revenue should bring equal or higher amount than ticket sales. Plan recommendation for sales team should  be as follow: Any Bleacher tickets sales will receive 2%. If achieve Premium tickets of 1,600 tickets or more would receive 5% incentive. If achieve Standard ticket sale of 7,000 tickets or more would receive 10% incentive, anything above 7,001 tickets would receive 15% incentive. Standard ticket average sales is higher than premium tickets, standard sells an average of 6,000 tickets = $54,000 vs. 1,500 tickets $18,000 sell for premium. It is recommended that the sales team increase the standard sales tickets since those are more appealing to the consumers to buy. What factors influence the dollar amount you can pay for increases in ticket sales? The incentive given to the sales team based on the increase of tickets sales. Based on the calculations they should put more effort into the sales of the standard tickets since those are the tickets that ultimately could generate more revenue. As far as the marketing team they should be able to increase ads sales based on the promise of the sales team to increase ticket sales and fill the stadium, they should utilize a best business practice and combine several ads packages to accommodate corporation to purchase more ads for longer terms.

The Yin and Yang of American Culture

The Yin and Yang of American Culture: A Paradox by Eun Y. Kim is a perspective of the American way of life by a Korean American. Kim uses the yin and yang symbol to describe the positive and negatives of American culture and how it compares to Asian culture. Kim's exposure to American culture as a young child in Korea and immigrating to the United States while also being raised in a Korean household where Korean tradition was upheld provides a solid basis for her analysis.I have chosen five of her yang statements for discussion which I believe I have experienced eing a fourth generation American but also witnessing the truth to these statements during my travels to Asia as well as to Portugal. One of the biggest statements for Kim's yang is â€Å"Dreaming the Impossible†. As children in America the majority of us are told to dream big. I was told as a child that I could be anything I wanted to be whether it was an astronaut, a veterinarian, or an entrepreneur. I have always dr eamed of being a veterinarian, and I am slowly working towards my dream.I have seen friends of mine achieve their dreams such s a close friend wanted to play football for the Air Force academy; he completed his four years at the academy playing football and went on to complete ten years as an Air Force officer. I have also seen the difference between the United States and Portugal, and how we encourage dreams and support them. My husband was born in Portugal and moved to the U. S. when he was two years old. His mom and dad worked hard to live â€Å"the American dream† which to them was owning your own house and providing for your family.They did not push â€Å"dreams† other than that one on my usband or his brother. Despite this my husband created his dream; to fly planes. He cannot remember how old he was Just that he was young, but he remembers taking a summer trip to Portugal to visit his grandparents, and he was invited into the cockpit of the airplane where he was allowed to sit in the captains seat and was given a short tutorial, but ever since than his obsession with airplanes and flying took off. His parents may not have told him that he could do anything he dreamed of like my parents, but the American school system did.Dreaming the Impossible† also leads to â€Å"Flexible Systems, Flexible Roles†. I am a great example of this. I finished high school and automatically rolled into college but after a year and a half of doing the bare minimum I decided that I wasn't serious about school at the moment and instead of wasting my time and money I would take some time off to decide what was important to me. Now about ten years later I am finally back to school full time while also finishing up my contract in the Navvy. I am working full time and going to school full time with a flexible system and a semi- lexible role in both.The American education system allows me to do this and actually encourages us to do this. When I was growing up, my best friend's mother was a computer engineer and when we were in middle school she had decided it was no longer for her. She quit her Job and went back to school, and she now teaches middle school mathematics which she had always wanted to but chose engineering because of the money. A third â€Å"yang† I have had experience with is â€Å"Openness and Friendliness†. In September 2 I was able to visit Japan tor a tew days due to a deployment portThe ship I was stationed on pulled into Yokosuka Japan, and although I didn't receive much ofa culture shock there, I did when I traveled to Tokyo. My first observation of how the Japanese were not as friendly as Americans was when I rode the train. My friends and I were patiently waiting for the train doors to open to allow those getting off to get off first before boarding but no one else did. Everyone else was crowding the doors and making it difficult for those getting off to do so but no one seemed to have a problem with the so called â€Å"rudeness† except for us Americans.We quickly learned if we wanted a place on the train we had to be quick and impatient. Although Japanese citizens were not as friendly and open as American citizens I did experience a very nice Japanese woman who could tell I was confused by the subway map in Tokyo. I was standing in the subway trying to make heads and tails of the map on the wall when this elderly Japanese woman started speaking English to me asking me if I needed assistance. She explained that she had recently moved back to Tokyo after living in Minnesota for the past 40 years which quickly explained her illingness to help a complete stranger out.Although I did meet plenty of helpful strangers in Yokosuka, which is accustomed to American visitors, she was the only smile I received while in Tokyo which wasn't from a friend. Americans love to have fun, and I am no exception. The phase â€Å"work hard, play hard† is commonly used in the United S tates and describes me. I work full time and go to school full time, and if I have completed all my homework by Saturday night or budgeted my time I definitely like to go out and have fun. I also find time during the eek to do things that are not work related or school related such as see a movie or go for a run or catch a workout class at the gym.To me if I work hard then I deserve to spend some time getting out and doing what I want. My family is the same way as well as my in laws who live in the states. A couple times a year my husband and I will vacation with our family either going camping or going to Wildwood, NJ to spend some time at the beach and the boardwalk. If my husband and I can coordinate a weekend where we both have off we will usually head some place new to kayak or ightsee. We are always looking for fun as well as saving our money to complete these fun tasks.It's what we live for even if we have to put in some overtime to achieve it. My last â€Å"yang† is à ¢â‚¬Å"Remaining Active throughout Life† which I have yet to experience personally since I am only 31 years old but I have observed my 80 year old father in this accomplishment. I started bugging my dad around the time I graduated from high school that he should think about slowing down and retiring since he was 67 years old. This past May he finally took my advice and is finally retired but still ontinues to enjoy life.A few times a week he is fishing or riding his motorcycle or spending time with family; he is the energizer bunny. He also looks like he Just turned 60 and not 80, which he turned in October of this year. I believe that staying busy and having hobbies is what has allowed him to take 20 years off his life. I also like to think I have kept him young because he did have me late in life (around the age of 49), and he was always active in parenting me. He helped me with my homework and also helped me practice basketball and softball by participating in them with me.I am thankful that he didn't believe that as he aged he was unable to do things those younger than him could do. The Yin and Yang of American Culture has reinforced the wonderful things I love about the American culture but has also helped me realize that there are certain things from the East I would like to incorporate into my life. Kim's insight of the light as well as the dark in the United States is something all United States citizens should take notice of, and in my opinion may make our society better. I know I am going to correct some of my own vices to bring over to the â€Å"yang†.

A Comparison of Piaget, Freud, and Erikson

A Comparison of Piaget, Freud, and Erikson Essay A Comparison of Piaget, Freud, and EriksonbyRandy HartenstinePsychology 1513-51Extra Credit PaperApril 8, 1999Hartenstine 1The field of psychology has grown to be respected as a science. Objectivity and the scientific method are both part of the psychologists mode of operation. However, even the greatest of psychologists can only theorize about what makes human beings act the way they do. Absolutes are not part of psychology. Everything is relative and open to speculation. Theorists give us their views or ideas about life. In the field of psychology, there have been many different areas of interest. Human development is one of the most popular areas of interest for those who study psychology. Freud, Erikson, and Piaget are all great theorists with different ideas concerning human development. Each theorist developed ideas and stages for human development. Their theories on human development had human beings passing through different stages. Each theory differed on what these stages w ere. These theories also differed with their respect towards paradigmatic assumptions, learning and development, and relationship towards educational practice. Freud is known as the father of psychology. Although some of his work has been dismissed, most of it still holds weight in the world of psychology today. Freud believed that inner forces fueled human development. He believed the most powerful of all inner forces was our sexual being. Freud linked everything with sex. This includes any bodily pleasure whatsoever. Thus, when Freud discusses the sexual needs of children, they are not the Hartenstine 2same kind of sexual needs that an adult would experience. Children experienced sexual gratification in different ways. Sucking their thumbs or retaining their excrement could be seen as sexual gratification for small children. Freud also specified certain areas of our body as erogenous zones. Those areas included the mouth and genitals. This all fit in to Freuds obsession with sex. An obsession that could be linked to the era that Freud lived in. It was a very conservative period in history. Sexual feelings were often repressed. Freuds theo ry on human development could be labeled the psychosexual stages of development. Freud believed human beings passed through different stages in their life based on which part of their body gratified them. Freuds psychosexual stages of development are five in total. The Oral stage takes place from birth to about one year. During this stage, a child is orally oriented. The mouth is the childs erogenous zone. Everything a child touches is put in his mouth. Freud believes children do this because it gives them pleasure. When a child sucks his thumb, it does so because it gratifies them. According to Freud, the gratification is sexual. The second stage in Freuds psychosexual development theory takes place between the ages of two and three years of age. The erogenous zone shifts location, thus moving from one stage to another. The second erogenous zone in Freuds stages of human development is the anal region. Freud believes childrenHartenstine 3experience sexual gratification during bowel movements and when they withhold bowel movements. Some children may even experience pleasure handling, looking at, or thinking about their own feces. Once the Anal stage of development has been completed, the next stage of development for Freud is the Phallic Stage. This usually occurs at about three years of age. The shift in erogenous zones moves from the anal region to the genital organs. This stage is also known as the Oedipal Stage of psychosexual development. This name comes from the legendary king, Oedipus, who killed his father and married his mother. During this stage, children take interest in their sexual organs. Soon they notice differences and similarities between themselves and their parents. Each sex wants to be with the parent of the other sex, for girls this is referred to as theelektra complex. Once the children realize they can not be with their mother or father, they identify with the parent of the same sex. The next stage is called the stage of Latency. A lack of change or absence of erogenous zones characterizes this stage. After the realization that the child can not be with a parent sexually, the child shifts its attention to same-sexed relationships. Boys will shift their sexual urges and drives to something acceptable, such as sports. This is a time of relative calm. The last stage of Freuds psychosexual development is the Genital Stage. The erogenous zone returns in a very powerfulHartenstine 4way in the genital organs. This stage takes place from puberty into adulthood. True sexual desire and sexual relationships mark this stage. Erikson took Freuds ideas and enhanced them. He added stages for the adult years. He also shifted his attention to identity rather than sexuality. Erikson developed the psychosocial stages of development. He is known for his eight stages of life. Eriksons first stage is during infancy. It deals with trust versus mistrust. The child develops an outlook on life and whether the world can be trusted or not. Th e child develops trust if the parents give the child something it can rely on. According to Erikson, the child develops a sense of optimism or pessimism during this stage. The next stage in Eriksons psychosocial development is during early childhood and is known as autonomy versus shame and doubt. The child becomes autonomous and realizes he can say yes or no. This stage will determine whether a child develops a sense of self-certainty. Eriksons next stage takes place during the ages of three to six years. This stage is marked by initiative versus guilt. This stage is important in developing the childs sense of enterprise. The child develops initiative when trying out new things and is not scared of failing. The fourth stage of Eriksons developmental theory takes place at about six years of age and lasts till puberty. This stage deals with industry Hartenstine 5 versus inferiority. The child learns skills of the culture and must deal with feelings of inferiority. Adolescence brings about the next stage for Erikson. This stage is known for identity versus identity confusion. During this stage, Erikson believes adolescents must develop a sense of self-awareness or knowing who they are. They develop a sense of identity. The sixth stage for Erikson is known for intimacy versus isolation. READ: WILLIAM TECUMSEH SHERMAN AND HIS MARCH TO THE SEA William Tecumseh She EssayThis stage takes place during young adulthood. The person seeks commitments from others. If he is unsuccessful, he may take on isolation. Erikson believes this stage is important in learning love. The seventh stage for Erikson takes place during adulthood. It is marked by generativity versus stagnation. During this stage, the adult is concerned with guiding the next generation. This stage according to Erikson gives the adult a sense of caring. Eriksons last and eighth stage takes place at a mature age. Old age is marked by integrity versus despair. During this time, the people may achieve a sense of acceptance of their own life, which in turn allows for the acceptance of death. When one passes through this last stage, Erikson believes that a person has achieved wisdom. Piaget also believed in developmental theory. Her stages were cognitive stages. These stages were based on what the child can do. Acc ording to Piaget, a child passes through four stages in its life. Piaget was interested in the childs Hartenstine 6abilities and senses, not sexual desires like Freud was. Piaget believes the first stage of development should be a cognitive one. Her first stage is known as the sensorimotor stage. It takes place from birth to about two years of age. During this time, a child learns motor meaning, object permanence, and the th beginning of symbolic representation, also known as language.The child will change from someone who responds only through reflexes to one who can organize his activities in relation to his environment. It does this through sensory and motor activity. The next stage in Piagets cognitive development theory is the pre-operational stage. This takes place from about two to seven years of age. During this stage, the childs language develops. They develop a representational system and use symbols such as words to represent people, places, and events. From about seven t o thirteen years of age, Piaget believes children enter the concrete operational stage. They can solve problems logically. They can understand rules and form concepts. Some children become moralistic. The last stage Piaget believes is the formal operational stage. This stage takes place from about twelve years of age through adulthood. Once someone has reached this stage, one should be able to think abstractly, manipulate abstract concepts, use hypothetical reasoning, and use creative language. These three theories on human development each have their Hartenstine 7own good and bad points. One problem all theories must deal with is paradigmatic assumptions. These are ideas that the theorist has taken for granted as facts. An example is Freuds notion that women suffer from a lack of self-esteem or self worth all their lives because of penis envy. Freuds assumption could have derived merely because of the time when he lived, and it was a time when women were treated as second class citizens. Freuds assumption that sex is the driving force behind everything could also be a product of his times. Sexual feelings were often repressed. The problem with paradigmatic assumptions is that each person grows up in a different culture and some theories dont apply to everyone. The problem with psychology remains that it is not an exact science. It is difficult to develop good paradigmatic assumptions because of that. Erikson assumes a child must learn these virtues or skills in this order. But, what if a child does not? Someone may never have a meaningful relationship, but they may develop wisdom. This would undercut Eriksons assumptions that everyone must pass through these stages in this order. Piaget also has some assumptions in her theory. A person that never learns to add may be able to think hypothetically. These mistakes only show that psychology still has its flaws. Each of these theories has some value because they are Hartenstine 8not totally wrong. These theories have withstood criticism and are some of the best. Each theory is similar by time and their sequence of life events; where they differ is in their focus. Freud focuses on sex, Erikson focuses on the self and social orientation, and Piaget focuses on the childs abilities and senses. Each theory is also useful when applied to its relationship to educational practices, and these different ideals guide teachers in the mystical theories of forever trying to understand human development, the mind, and its behaviors. READ: Human Resource Management Of Standard Chartered Bank EssayHartenstine 9Work CitedCoon, Dennis. Introduction to Psychology: Exploration andApplication, 7th Edition. Minnesota: West PublishingCompany, 1995. Freud, Sigmund. The Basic Writings of Sigmund Freud. Brill, A. A.: Dodd, Mead and Company, Inc., July 1979. Piaget, Jean, et al. The Psychology of The Child. Berkeley andLos Angeles: University of California Press, Ltd., 1972.

Social Biases Paper Essay Example | Topics and Well Written Essays - 1000 words

Social Biases Paper - Essay Example Prejudicial attitudes are dangerous because these are based on mere beliefs or impressions which can be very far from the truth. It can lead to wrong assumptions and then lead further into erroneous actions or judgment on someone who may fit a certain stereotype. Some of the ways to avoid prejudice is to keep an open mind and see a person for what he or she is and dispose of the preconceived notions one may have against another individual. Another is to have adequate and open channels of communication to prevent prejudice from taking more sinister forms such as an action that is discriminatory or exclusionary which is what happens if a person has the wrong or incomplete information to make an informed and wise decision. Biases are dangerous traits because it prevents rational arguments from influencing a rigid outlook or viewpoint from being changed and corrected. A biased person therefore can be said to have a warped mind and precludes an impartial judgment on any matter being discu ssed. Most of biased persons end up as bigots who are inflexibly intolerant of other people and their opinions; it can lead to conflicts from an irrational fear, hatred or suspicion of a particular group. Discussion Prejudice pertains to the attitudes of a person towards a particular group that is not totally correct because these are based on incomplete or wrong information. Prejudice can be thought of as a form of latent discrimination because there is as yet no actual action taken by that person to express or externalize those distorted attitudes, values and beliefs. Prejudice can vary in intensity or mode of expression but all its forms exhibit a negative sentiment towards a certain group or to an individual belonging to that group (Brown, 2010, p. 35). Although not outwardly manifested, prejudice has serious consequences for any society because of its adverse impact on any target. On the other hand, stereotyping of people is putting them into â€Å"neat† categories which are often mistaken because these are based on the wrong beliefs, or in short, a prejudiced viewpoint. A stereotype is an over-simplified conception, notion, representation or image that conforms to a particular set of characteristics of a group of people but disregards any individual traits. It is very damaging to a person because that particular person may not have the same group features. It is a bad to stereotype someone because it imputes negative attributes (Zanna & Olson, 1994, p. 1). A person who classifies people because of unique characteristics is guilty of stereotyping. Lastly, discrimination is the overt manifestation of prejudice and stereotyping. It is external and expressed through actions which are favorable to one group and injurious to another group. Discrimination results from the prejudices of a person who then makes a distinction between the stereotypes of a certain group to which an individual belongs and makes a decision based on the group's features or chara cteristics and no longer on the individual merits of a person. Different Kinds of Biases – the subtle bias is often unconsciously practiced by the person. It means he or she is even not aware of the inherent bias. More distressingly, a subtle bias is very hard to detect by the persons

Should marijuana be legalized or kept illegal Assignment

Should marijuana be legalized or kept illegal - Assignment Example (Mark J. Pletcher, 2012). Investigators at The Zucker Hillside Hospital in Long Island, NY compared the performance of 50 bipolar subjects with a history of cannabis use versus 150 bipolar patients with no history of use. According to clinical data published online, the bipolar patients with a history of cannabis use demonstrate superior neurocogitive performance compared to patients with no history of use. (Raphael J. Braga, 2012). Use of marijuana for medicinal purposes remains controversial, and we do not advocate its widespread use. However, that in certain circumstances, specifically when patients are using marijuana to relieve nausea, marijuana is not associated with lower rates of adherence (de Jong, 2005). Cannabis users had better cognitive functioning than patients without cannabis use in several domains including design memory, verbal fluency, object assembly, block design, picture completion, picture arrangement, and face recognition memory (John Stirling, 2004) The majority of patients with multiple sclerosis develop troublesome lower urinary tract symptoms. The conclusions after researches: there were few troublesome side effects, suggesting that cannabis-based medicinal extracts are a safe and effective treatment for urinary and other problems in patients with advanced (Ciaran M. Brady, 2004). Pain, sleep and mood were most frequently reported as improving with cannabis use, and high and dry mouth were the most commonly reported side effects. We conclude that cannabis use is prevalent among the chronic non-cancer pain population, for a wide range of symptoms, with considerable variability in the amounts used (Mark A. Ware, 2003). Marijuana significantly reduced ratings of queasiness and slightly reduced the incidence of vomiting compared to placebo. These findings support and extend previous results, indicating that smoked marijuana reduces feelings of nausea and also reduces

The Value of Higher Education Research Paper Example | Topics and Well Written Essays - 1750 words

The Value of Higher Education - Research Paper Example What is definitely agreed on is that higher education is very important in being able to get a job that pays a worker well enough to maintain a home, family and the necessities of living that go along with that. As we grow from childhood, our parents, or other authoritative adults, tell us that the way to succeed in life is go to school, go to college after high school, then get a good job after graduation. Attending college is commonly perceived as the only way to getting a good job that pays enough to have a nice home, car, and support a family. In 2000, 84 percent of American adults over 25 years of age had completed high school, and 26 percent had attained at least a bachelor’s degree. Those numbers were an all-time high score compared to 1975, where only 63 percent of adults had graduated high school, with only 14 percent graduating college (Day, 2002). Research showed that in the years between 1997 and 1999, a non-high school graduate could expect to make no more than $2 3, 400 in a full-time job per year, whereas a college graduate could make $52,200 and a doctoral degree could bring in $89,400 or more (Day, 2002). What was also interesting to note was the charting results of comparison salaries between men and women with bachelor degrees who basically start out at almost the same salary in similar jobs in the early 20-something age group. In the later ages, women tend to lag behind in salary increases, most likely due to having children and being off work, moving to accommodate a husband getting a better job elsewhere, or just having a degree that doesn’t address the current job market needs (CPS, 2002). Moving forward to the latest report, published in 2012, accommodating survey information from 1984 compared to 2009, the numbers show that almost twice as many sampling respondents have attained a vocational certification, associate’s degree and higher. What was most glaring however, was to see that the numbers had dropped from 60,00 0 high school graduates in 1984 to 57,8880 in 2009 (Ewert, 2012). With a larger population growth, this means that fewer teenagers are actually graduating from high school, leaving a larger labor force in the population that does not have a higher level of education. For those that went on to college, the greatest amount of bachelor degrees were awarded in the fields of business, with close runner up degrees in education, engineering, health care, liberal arts and humanities, and natural sciences. Advanced degrees attained were in education (as the highest rate), business, law, medicine, with nursing/public health and natural sciences running neck in neck in the fifth position. In vocational certificates, the highest is in health care, with business/office a close second. Auto mechanics came next, with cosmetology, computer trades and construction trades in the third, fourth and fifth ranking positions (Ewert, 2012). What must be taken into consideration is the change in population sampling from 1984 and an upgraded survey to a different sampling group in 2009. The labor market and its current needs are also reflective of what fields student get degrees in, fully expecting to get jobs in that field after graduation, get on-the-job experience and then go for an advanced degree in the same field. What is not calculated into this path of development is how the job market in, say, the

Adrenoleukodystrophy Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Adrenoleukodystrophy - Research Paper Example However, promptly managed and cared for, this disorder is somewhat bearable for the individual who has it. But there is no treatment for ALD, only alternative medications that could delay the progression of the disorder. This paper discusses and analyzes childhood cerebral ALD in a patient case study format. An 8 year old boy from Alabama, New York was admitted at the East Alabama Medical Center with issue of continuous darkening of the entire body for 4 years already, continuing deterioration of vision, abnormal behavior and hearing difficulty observed for the last 2 months. At the age of five he began going to school, but was forced to stop because of visual deficiency and low level of attention. Progressively he also began experiencing hearing difficulties. He had one incident of seizure 2 months ago. While confined in the hospital he also exhibited signs of mental illness and experienced vertigo. His previous medical history was average. He was not taking any medications before his hospitalization. There was also nothing unusual in his family background. Test results showed generalized hyper-pigmentation of skin, as well as pigmentation of tongue, gum, and oral mucosa. His blood pressure was stable, and has scattered loss of hair. He has testicular atrophy according to genital tests. Audiometry reports deterioration of sensory-neural hearing in both ears; ophthalmological and neurological tests show bilateral primary optic atrophy. All regular examinations showed normal results, but one test showed high protein, with no alteration in microbiological, glucose, and cell count results (Rosenkilde et al., 1995). The diagnosis of adrenoleukodystrophy was firmly substantiated by the radiological and biochemical results, and medical history. Afterwards, treatment was initiated with prednisolone and antipsychotic (Rosenkilde et al., 1995). He is currently monitored on a regular basis. The medical

Music in Shakespeare's plays Essay Example | Topics and Well Written Essays - 5750 words

Music in Shakespeare's plays - Essay Example The songs of the period reflect the manners and tastes of all stations of its society and the range of emotions of its people. (Randy L. Neighbarger 1992). The London theatre throughout the preceding years of the preeminence of Elizabeth was an exhilarating place. In a city of some hundred thousand people, where approximately fifteen to twenty thousand people attend the theatre every week, even if plays were performed throughout noontime, everybody had to work. In that Era, music was new and Shakespeare was quick to make out the capability of music to acclimatize to the stage. Though Shakespeare did use several new masterpieces, numerous of the songs used in his dramatic works were formerly written songs, sometimes even popular music, adapted to fit the work. Shakespeare's frequent tributes to the power of music, his apt use of musical terms and his many allusions to musical instruments, are, of course, well known. There were many good composers and theoretical writers hard at work during Shakespeare's time, and it is certain he had knowledge of these men and their works and made good use of it. Of course, in those days music was an important branch of education, as important as Latin or Fencing. (Randy L. Neighbarger 1992) Diamond defines, there were two major kinds of music, art and vocal that used in the drama of Shakespeare. The art song was a convoyed solo song, typically only one stanza in length, through lyrics of greater complication than that of the admired ballad. These songs could be recently composed, or tailored for the framework of the play. (Diamond, Harold, 1991, pg 65). Further Shakespeare exploited in his plays was vocal music usually ballads. This music was usually more than three stanzas of three to four stresses on every line. These songs would have been employed simply in part and then cut off by the end of the piece. There was a dual motive for this: partly as the extent of the majority of the popular ballads of the day was merely too great to be used with easiness, and also as the lyric of the portion all together might not be corresponding to the stratagem of the play, as a stanza or two might fit it adequately. One new type of the popular music was the instrumental music. Though there is little left of the precise instrumental melodies used on Shakespeare's stage, what still exists is in the similar style as the well-liked instrumental music of the time. The miscellany of the range suggests that instruments were kept back to short as well as simple pieces, such as dances or marches. According to Neighbarger, Music played two basic functions on the Elizabethan stage. It provided a realistic touch of pageantry and excitement in those scenes where music would normally be found in real-life situations, such as secular and religious ceremonies, battles, and banquets. Music also played a commentarial role, communicating to the audience some aspect of the

Wireless Technologies Proposal Assignment Example | Topics and Well Written Essays - 250 words

Wireless Technologies Proposal - Assignment Example As far as Wi-Fi is concerned, its standards have been established by the IEEE 802.11 (Dubendorf, 2003). This technology has gained much popularity so much so that others such as Bluetooth, IrDA and HomeRF have been deemed obsolete in most cases (Davis, 2004). Wi-Fi offers coverage of up to 50 meters and offers a speed of 7Mbps which is nearly 10 times that of Bluetooth (Dubendorf, 2003). In your company the presence of Wi-Fi would mean that there is no need to purchase equipment for connection of access points, thus saving capital costs. It has been proven that Wi-Fi offers businesses the advantages of enhanced efficiency due to speedier transfer of information between stakeholders, enhanced coverage due to on-the-move connectivity, flexibility in terms of working from home due to wireless links with the business’s database, as well as new product opportunities due to ‘hot spot’ networking (Davis, 2004). However, as is the case with most technologies, Wi-Fi is als o accompanied by its drawbacks. For instance, it is highly susceptible to security attacks by unauthorized users. There may also be issues with installation such as the interference caused by other users of radio signals within the same facility (Firestone, 2008). There may also be certain areas called ‘black spots’ where Wi-Fi offers no connectivity, hence, it is difficult to have consistent signals (Davis, 2004). Finally, your company may also have to bear in mind that Wi-Fi offers a speed lower than that of networks that are wired; hence, the ‘main’ system ought to be wired rather than wireless (Davis, 2004). As far as Bluetooth is concerned, it can be used by Party Plates to allow seamless connection of Bluetooth enabled devices including printers, scanners, cell phones, headsets, computers and keyboards within a range of 10 meters (Dubendorf, 2003). The most obvious advantage of this would be the freeing up of floor space as cables will be eliminated.

Legal issues for business managers Essay Example | Topics and Well Written Essays - 1500 words

Legal issues for business managers - Essay Example The doctrine is of utmost importance where there has been a promise to perform an act in future. These are the type of contract that are said to be executory in nature. If there has been a mere promise to perform an act it would only be enforceable if is by way of a deed. (Mckendrick 2009). The definition of consideration was provided in the case of Currie v Misa1 which revolve around the concept of benefit being provided to the person who made the promise (the promisor), or a detriment to the person to whom the promise was made. Thus detriment or benefit as specified would suffice so as to make a promise enforceable. This definition has been problematic in instances where the contract is executory was a whole. However, the definition has been found to be confusing and as a result it has been said that in order to resolve the issue of consideration the mutuality in the agreement should be looked into and consideration evaluated thereupon. (Poole 2010). The first requisite of consideration is that it must be sufficient and need not be adequate, that is it is as a matter of fact considered by courts as being capable of being consideration. The adequacy is not considered because of the fact that the courts do not wish to interfere where the party merely entered into a bad bargain (Thomas v Thomas)2 this is what is known as the principle of ‘freedom of contract’ (Chappell v. Nestle)3. However, there have been time when it has been found that consideration which has no economic value will not be sufficient and thus will not suffice as consideration. (White v. Bluett)4 (Atiyah et al 2006) Existing obligation which arises due to operation of law and is not related to any contract that is no contract has been made for additional services is held not be enforceable as there is no consideration or to be more precise because of public policy

Environmental issues Essay Example for Free

Environmental issues Essay It was not yet realized by the public the seriousness of the environmental problems we face if not for the issue on global warming. Dozens of organizations, many of them with international memberships, are now working on everything from saving wildlife to developing new sources of energy. But pollution, energy consumption and economic growth are independent problems. Effective programs for dealing with one of them often aggravate the others. For example, devices that clean automobile exhaust and reduce air pollution also decreases fuel economy, thereby using up our limited reserves more rapidly. Similarly, banning the burning of household trash reduces air pollution but increases environmental pollution, as land, animals and scenery are sacrificed for strip mines and oil wells, and the wastes produced by the fuel are dumped into the environment. On the other hand, ignoring the need for more energy retards the economy, thereby increasing unemployment and possibly reducing food production. Nature is fighting back against the abuses we have inflicted upon it! Due to human carelessness that damaged the environment, many communities are now suffering from environmental crises. The air that you breathe contains gases such as oxygen, nitrogen and carbon dioxide in certain amounts. But many people live in areas where the air contains pollutants that are harmful to their health. Air pollution is a common problem in congested and urban areas (The Washington Times 2006, p.26). Food, air and water needed for life’s processes which the environment provides unfortunately contain harmful substances called pollutants. The presence of air, water and soil in the environment is of waste materials or pollutants which the environment cannot handle, degrade, disperse or diffuse so that it becomes unclean and unhealthy is called pollution (Colla 2002, p.125). Â  There are four general types of pollution, namely: 1. Air Pollution – It is an undesirable change in the physical and chemical characteristics of air. Industrial plants, motor vehicles, indiscriminate throwing and burning of refuse everywhere make the air polluted. Cigarette smoking contributes to air pollution, most especially in enclosed places. Foul smell from waste and methane gas emitted through the combustion of refuse contributes to the problem of air pollution (Kemp1994, p.23). Prolonged exposure to air pollution may cause/aggravate respiratory and other diseases as well as irritation of the eyes, nose and throat. 2. Water Pollution – this results when water contains more harmful substances such as harmful bacteria and poisonous chemicals, than it can naturally get rid of. The dumping of domestic and industrial wastes into the rivers, canals, and other water bodies causes pollutants to be introduced into waterways. Frequent flooding which carry topsoil and sewage into the water supplies pollute the water, too. Sugar mills, distillers and mining firms without proper waste disposal systems are among the principal polluters of the nation’s waterways. Soap and water detergents produce enormous persistent layers of suds on the surface of receding waters. Substances such as harmful bacteria and poisonous chemicals are likely to cause gastro-intestinal diseases, cholera, typhoid fever, dysentery, infectious hepatitis, food poisoning and even death. Mercury in sea water is absorbed by tiny plants that provide food for small fish, which is eaten by a larger fish. When they are eaten by men, mercury is deposited in the kidneys and brain which may cause death when accumulated (Kemp 1994, p.23). 3. Land Pollution – This takes place when harmful substances are introduced into the soil making it unable to sustain plant life. Dumping areas are breeding places of disease carriers such as flies, rodents, mosquitoes and cockroaches. Uses of excessive amounts of fertilizer, pesticides and other toxic chemicals can destroy the ability of the soil to self-generate. They deplete the nutrients, harden the texture, and increase toxicity, making the soil less productive. Other causes of land pollution are atomic fallouts and mine tailings which poison agricultural lands. Toxic residues from the accumulation of chemicals in the land can cause cancer and other diseases (Kemp 1994, p.24). 4. Noise Pollution (Persistent noise) – This refers to the presence of too loud, too sudden or very unpleasant sound that becomes an assault to the body causing mental or physical harm. The roaring of motor vehicles, grating sound of jackhammer, squeaking of tires, screeching brakes, blaring television sets, radios and stereos and even loud shouting are some types of dangerous noises when one is continuously exposed to them. Noise pollution affects not only the ears but also directly or indirectly impairs the mind and the whole body. Directly, it can cause deafness; indirectly, it may lead to increased heart beat and high blood pressure that eventually cause cardiovascular disease (Kemp 1994, p.24). Most pollution is caused by man, pollutants will increase as population grows, and hence, minimizing the production of pollutants and managing its proper disposal must be the goal of every human being. But the air pollution must be given extra attention by the government, society and each individual to protect people from this environmental danger, not only for ourselves but for future generations. Air Pollution, Environmental Hazard There are five basic pollutants of air are carbon monoxide, sulfur oxide, hydrocarbons (organic compounds made up of hydrogen and carbon) and small particles that float in the air (Jordan 2005, p.12-20). Sources of Air Pollution 1. Automobile exhausts The poisonous carbon monoxide in the air comes from automobiles. Nitrogen oxide and hydrocarbons are also produced as by-products of engine combustion. The more vehicles there are on the road, the greater is the possibility of pollution. Unleaded gasoline and some anti-pollution automobile parts cut down the amount of pollutants in the air. But transportation vehicles are still a major cause of air pollution. 2. Industry Industries are responsible for the second largest amount of pollution in the air, next only to vehicles. Fuels that are used in some industries may give off large amounts of sulfur oxide, nitrogen oxide and harmful particles of dust and ash. Sulfur oxide is made when fuels containing sulfur like coal are burned. Certain industrial processes may give off more of one pollutant than another. This depends on the kind of fuel used and the product that is being made. 3. Individuals People pollute the air in many ways. Each time a person smokes a cigar/cigarette, the air is being polluted when he burns trash, air pollution is increased. More pollution is added when he uses wood for cooking or to keep warm during the cold months or cool during the hot months. Effects of Air Pollution 1. Respiratory disorders If you have breathed polluted air, the eyes may water, the nose may run and a cough may develop. Serious illnesses are likely to happen to people long exposed to polluted air. Chronic bronchitis, emphysema and lung cancer are common in air polluted areas. Cigarette smoking is closely related to the development of long cancer. Heart diseases, especially heart attacks occur more in places where there is a high level of carbon monoxide in the air. 1. Accidents Vehicle accidents happen more often in places where air is polluted. These accidents may be caused by poor visibility in the polluted air. Or they may be caused by increased exposure to carbon monoxide. People with watery eyes, headaches and breathing problems often find it hard to drive in air polluted areas. 2. High economic cost The government may spend billions of pesos per year to control air pollution. However, little has been done by the government to control air pollution due to the struggling economy and the low economic growth. The United States spends around 4o billion dollars a year to control air pollution. The cost of air pollution is about 200 dollars per year for each person. Air pollution can also add to the rusting and corrosion of vehicles and machinery. Even farm crops may be harmed or stunted in growth by air pollution. There is a way out of this trap. In a word, it is sacrifice. The fact that there is no way both to clean up the environment and conserve natural resources without changing the life-style of people in the industrialized nations. The challenge is that of motivating people to make the necessary changes now, before a worldwide disaster forces much more difficult adjustments upon us. Preventing of Air Pollution Everyone needs to care more about the problem of air pollution. Car exhausts and air conditioning systems can be checked at regular times and kept in good working condition. Air conditioners, if not working properly, may give off harmful hydrocarbons. Vehicles should not be allowed to idle for more than a few minutes because idling lets carbon monoxide escape in the sir. Use of public transportation would also lower the number of vehicles on the road and in return would also lower air pollution. Strict laws on transportation and industry must be enforced. Instead of burning trash, it should be allowed to decompose in pits. The decomposed materials can be utilized as fertilizer for plants and at the same time minimizes smoke in the air. Stricter laws on cigarette smoking should also be enforced. The end result of this is lesser lung and heart ailments and cleaner atmosphere (Cline 1992, p.35-37). Political Action The real problem comes from the wealth the power of the opponents of environmental protection. On the local level, environmentalist face rich land developers who can make large campaign contributions to the politicians who decide what land may or may not be developed. At higher levels of government, environmentalists face even more powerful foes: multinational corporations that stand to make big profits from despoiling the environment. Included here are some of the most powerful corporations in the world, such as petroleum and mineral companies that want to sink wells and mines in fragile wilderness areas, the manufacturers that spew pollutants into the air and water, and the firms that sell products such as polluting automobiles and unsafe pesticides. Such corporations have spent hundreds of million dollars to persuade the government not to outlaw their destructive activities (Diehl, p.20-21). The environmentalists and the concerned public simply do not have that kind of money. If we are to preserve the natural environment for ourselves and the generations to come, two things must be done. First, a stronger educational campaign must be launched to make more people aware of environmental problems. Second, more ordinary citizens must join together and become involved in the political action necessary to strengthen anti-pollution laws, increase the enforcement effort, and protect our natural resources. Conserving Resources There is no doubt that our existing resources can be used far more efficiently. It is possible for a large-scale, multiple-stage recycling program to be introduced in imitation of natural ecosystems. To take a simple example, garbage could be used as fuel to run the mills to make recycled paper, the wastes from which could be burned as fuel. Similarly, it is possible that community water districts will some day become closed systems, meaning that the water would be used again and again, never being discharged into an ocean or river. Some factories already have such closed systems (Sarewitz 2000, p.55). It is possible to envision larger closed systems designed so that no industrial material would ever be discarded as either waste or pollution. Energy conservation can also stretch our natural resources. Insulating homes, driving smaller cars at slower speeds, riding trains and buses instead of driving cars, recycling the heat used in factories, and restricting the manufacture of energy-wasting gadgets are obvious ways of eliminating waste. The immediate task is not to develop technologies that are more energy sufficient; the challenge is to find ways or persuading people to use the conservation measures that are already available. Better Technology A growing number of scientists and concerned citizens are coming to see solar system as the best answer to the world’s energy problems. Solar power units use the endless supply of energy from the sun, are nonpolluting, and pose no threat of radiation or explosion. Other promising approaches use specially prepared ponds of water to trap solar energy or mirrors to concentrate it on a single location, where it can be used to generate electrical power (Tennesen 2004, p.85). Limiting Growth Technological solutions are attractive, but it is doubtful that they alone can resolve the environmental crisis. It is often argued that industrial growth is necessary to create new jobs for a growing population. The argument that economic growth is necessary to eliminate poverty and create a more egalitarian society is also misleading. Despite decades of rapid economic growth, the industrialized nations continue to show enormous inequalities of wealth and power (1991, p.12). Conclusion The environmental crisis does not mean everyone should return to hunting and gathering; the world’s current population is too large to even consider such an idea. Keeping a clean environment is the responsibility of the government, society and each individual. Today, air pollution must be given extra attention to protect people from this environmental danger. All of us must have aknowledge of this environmental menace. The young generations today, like us, crave for the total preservation of our natural resources, earnestly begging to put an end to wastage and preserve the natural wealth intended by our Mother Earth for the future. Yes, there is still gleaming hope to save our Mother Earth from total destruction. There is still a chance to regain the lost paradise we unscrupulously abused. We must do our part to make this world a safer place to live in, not just for ourselves and our neighbors but our future generations. The will to dynamic implementation to this urgent call lies in your strong and sustainable support, giving once more Mother Earth a chance to care for our lives now and in the future generations.

Kathakali make up Essay Example for Free

Kathakali make up Essay Like all performing arts, Kathakali require facial make up. Professional Kathakali make up artists usually classify the make up process for Kathakali characters into five basic sets. These are the Pacha which is reserved for the mythological characters that belong to the hero Dhirodatta; Nala, Yudhishtra, Rukmangada, Arjuna and Bhimsena are just some of the characters who are treated with the Pacha make up. The next one is the Kathi or Katti which means ‘Knife’ and is characterized by the marking on the nose and forehead. Following it is the Kari which is characterized by the make up style that involves the putting of black in the face and red colors on the cheek bone complimented by the elongated black eyes like those found in characters like Ravana, Kamsa and Duryodhana. The Thaadi or Tadi is the one that refers to the beard of characters like Rakshasas and Dussasana (red beard), Vali and Sugriva which are the monkey kings and Kali (black beard), and Minukku. Female characters in Kathakali which are generally good-natured, like the Sages, Sadhus, Brahmins and Rishies, rendered with the Minukku make up, which represents the characters’ traits of spirituality, piousness, restraint, simplicity and equipoise. Make up for Kathakali is difficult, taxing, tedious and elaborate. It is difficult to make and create as it is difficult to remove too. A webindia123. com article on the make up of Kathakali characters notes how ‘it takes about four hours to wear and two to take it off’. The make up artist should be very particular with the colors since it symbolizes the emotions and the ‘gunas’ or their attributes. The make up artist should know when to make the eye appear lotus like and when to apply a square patch of black collyrium to make the character look more frightening. Looking at the performance of the Dryodana-vadham play, a section taken from the Mahabharata and conducted in the classical Kathakali way, a prospective make up artist can see not just the need for the consistency in make-up between characters who needs to appear with similarly shaded faces. In the Dryodana-vadham, two characters are featured in the performance namely Arjuna and Krishna. Both characters are wearing green base make up with white beard and reddish lips. During the play, war has broken out involving members of the same clan and Arjuna, the third of the five Pandava brothers, was the chosen leader. Arjuna is depicted as riding towards battle atop his war chariot. He is accompanied by Krishna who serves as his driver. They stop to look out over the enemy and Arjuna was distressed to see many of his relatives in the enemy chariots. Because of this, he tries to stop the battle. Arjuna is the one wearing the gold and red adorned circular head dress while Krishna is the one wearing the silver-hued head gear. From the dancing of the characters, their elaborate bodily movements and the sometimes severe heat brought about by the spotlight when performing inside a poorly air-conditioned theater, it is clear that the make up should be done perfectly so that it will hold and not melt or disintegrate throughout the performance. A Chouttikkaran can guide a make up artist in putting make up. The Chouttikkaran is tasked with this along with his other tasks since he has an active role in both the training stage and the performing stage. There are several characters in a Kathakali plays and all of them deserves different make-up treatment. There are characters in Kathakali play that portray men who are endowed with positive attitudes like piousness, or Satvik, and majestic, kingly air or Rajasic. For this particular type of character in the play, a make up which is predominantly green is expected. Acting as adversaries to these kinds of men are equally kingly and majestic male characters but is endowed with what is called a ‘tamasic’ characteristic. This means that these characters are those who are possessing evil characteristics in the play, and to be able to distinguish them from the pious, kingly men, those who have evil inclinations in the play like Ravana who is the popular demon king in Kathakali plays are colored with a very dose of red applied over a green background. But the mark of the true evil is found in the Chuvanna Thaadi or the Red Beard, the characters in Kathakali which is adorned by a very heavy red make up along with a red beard. Kathakali plays also features other characters aside from those mentioned earlier. Some other Kathakali characters include the uncivilized hunters Kari/ Karutha Thaadi or the black beard. The required make-up for these characters is usually characterized by a heavy black base complimented by a black beard. Kathakali plays also feature women characters, and for these women characters, the typical predominantly yellow make up on the face is required. For characters like the Monkey God Hanuman and the Sun God Pazhuppe, make up artists decorate the faces of the individuals portraying these characters by using a white beard or Vella Thadi to indicate their roles and characteristics. Aside from the colors of the make up particularly in the face, a Kathakali play also requires its make up artists to be knowledgeable in the enhancements of several facial parts of the different characters which adds depth and personality in every character. Some of the common facial parts that require elaborate exaggeration and enhancement include the moustache and the nose. The teeth are also exaggerated as some characters require appearing bearing fangs protruding from the mouth. The chin is another important aspect of the facial make up and design since the beards of the characters are supremely important in the successful portrayal of innate characteristics of each Kathakali persona. Make up artists craft a chutti or a chine mask for the characters, and this is one aspect of Kathakali make up that requires a very thick application of make up as well as other facial attachments. The usual way for the making and application of the chutti requires the make up artist to create a series of white ridges starting and developing evenly from both parts of the chin until it reaches the cheek. The stress of applying the makeup on the actors takes its toll on both the actors and the make up artists as well. Because of this, the make up artist and the actor / actress are expected to be truly dedicated to the performance of the Kathakali for them to be able to endure such stress. Stress generally results from the fact that first, Kathakali make up is usually long, the quickest procedure finished after three hours. The long work usually strains the muscles involved in the delicate and precise application of the make up. Some artists experience strain in the muscles found in the eyes, the lower back and the arms. The eyes are strained because for hours, the eyes are generally focused on the detail of the make up on the face as it develops. Actors are usually lying on a sleeping position, making it impossible for make up artists to sit down while providing the make up. They instead spend the entire time putting the make up on the character standing up and moving around as they decorate the face from one side to the other, straining the back. Make up artists are usually expected to be ambidextrous, meaning they can use both hands with equal results. This is important in applying make up especially if the process takes a long period of time like in Kathakali since this allows for the other arm to rest. Using just one arm in applying the make up can tire the make up artist faster. Another reason for the build up of stress is the need to combat fatigue. Fighting off tiredness and fatigue especially during the long and tedious hours of putting make up for Kathakali characters so that the focus on detail and make up aesthetics is constant can build up stress since the body is not relaxed anymore. Five main colors are very noticeable in Kathakali character’s make up, and these colors are designated because they represent the characters’ ethos. Green is the representation of the character’s ‘Sattivika’ nature, or the characteristic of the character to be pious and god-fearing. Red is the representation of the character’s ‘Rajasic’ nature, which refers to the disposition of being violent and totally ambitious. The ‘Tamasic’ nature is represented with the use of the color black, which is commonly used to refer to persons with evil personalities, although this is not always the case since sometimes it is also the color used to represent characters in the Kathakali which are aborigines as well as off-beat characters. Example of which is the character Kirata, who is actually Siva disguised as hunter. Yellow is the representation of the passivity of the characters, which is why it is commonly found in women characters in Kathakali. Yellow is also the similar coloring of other characters in the story like Narasimha, the Lion-God, the yellow hue used for the make up of the character representing adbhuta or wonder. White is the representation of the spirituality of the character. White is the basic make up of Hanuman and other half-human gods in the Kathakali which are characterized as benign sometimes and ferocious in other times. The make up in Kathakali plays is characterized by the use of vibrant and wide range of colors, and this is because colors in the face of the characters are generally symbolic as these colors indicate who they are and what the characters’ particular characteristics are. These colors indicate whether they are male (the use of pacha or green color in the face) or female (for female, the face make-up is usually that of yellowish tone, but aside from the yellow hue, female characters also wear black and red make up colors on their face, including the character Surpanaka of the Ashuras), human or god (god characters are assigned with the white beard) and good or evil (like the use of the red color in the face of Ravana and the and the uncivilized hunters who are considered as evil in the play).

Channel Design For Packaged Coconut Water Marketing Essay

Channel Design For Packaged Coconut Water Marketing Essay Through secondary research on supply chain in developed markets like USA and Europe, and also in emerging markets like Africa which are huge markets for packaged coconut water, we have tried to look at aspects like sourcing, transportation and distribution. Existing distribution channel in India for FMCG goods and beverages were also studied to understand the current scenario. Indian retail market dynamics are different for rural and urban areas and hence both were studied in detail to find out the most suitable model for both the markets. Finally, we have proposed a hybrid model consisting of a model for urban markets and a different model for rural markets. Contents INTRODUCTION The supply of coconut water in India is still very much fragmented and although it is available in packed bottles and pouches in some parts of India , the supply of it is mostly on roadside shops and road vendors, which is mainly the unorganized market. Hence we have studied the ways companies actually do business in coconut water in other countries where the supply chain is developed and has a bigger market than we have in India. There are different models which are opted for in different places of the world depending on the customer preferences, customer awareness, and the market size and growth rate. Although in India, mostly the production is in rural places, there needs to be developed a robust and efficient distribution channel whereby the coconuts are transported from these small rural places to processing plants and factories. The market for coconut water beverages grew by 100 per cent in 2011, taking the retail sale value of US and European markets to over $265 million (Rs.1,457 crore). The market is slated to grow another 50 per cent this year. Bottled in exotic flavours and in stylish cartons, its expensive: About $4 (Rs.220) a can. But its still available at  Rs.10-30 in Indian bazaars OBJECTIVES Our objective is to study and design distribution strategies for packaged coconut water. We intend to examine the intricacies of the category setup in the area of distribution channel, schemes, margins, partners, and transportation from various on and off field experiences. The project will cover the scope of both the traditional general trade/rural as well as the emergent modern trade. We plan to understand the distribution channel for existing packaged drinks and then identify the feasible options available for coconut water. We will conduct our study using primary or secondary data and design a distribution channel for the same. A detailed description of the designed channel will be given and a comparative study will also be undertaken. We will base our design keeping the following framework in mind: Precondition of marketing channel formation Identification of goals of distribution Specifications of the tasks of distribution Provision of alternative structure of marketing channel Analysis of factors influencing the performance of marketing channel Setting the optimum structure of marketing channel Selection of marketing channel intermediaries LITERATURE REVIEW Title-1: DEMYSTIFYING SUPPLY STRATEGY FOR COCONUT WATER Source: Beroe Inc Samyuktha S.R | Senior Research Analyst Paradigm Shift in the Coconut Water Market 2012 à ¨ à ¨ à ¨ 2020 Concentrated demand: The demand for coconut water is mainly from the developed countries, especially from the US. There is an increasing demand from EU and Australia as well. Demand Focus Demand across the globe: Increasing per capita income, and disposable income across the developing regions will attract more demand for coconut water. Level of Shift Price premium: At present, coconut water is priced roughly double of other mass market sports drinks. Price Equivalence Price parity: It is essential to bring the prices of coconut water to similar price points of other existing product category to sustain in the market. Level of Shift Expansion of product portfolio: The major beverage manufacturers are currently expanding their product portfolio comprising more naturally healthy drinks such as coconut water and RTD Tea. Consumer Preference Market cannibalization: There is potential threat from naturally healthy drinks category that can cannibalize the existing traditional soft drinks. This might be eating soft drink manufacturers original market leading to an overall decline in sales. Level of Shift Lower product differentiation: There are currently very few variation introduced coconut water. Till now it has come in standard flavors primarily fruit derived. Degree of Product Variation Higher product differentiation: There is high possibility of introducing multiple flavors and product enhancement in terms of introducing newer/innovative product line derived out of coconut water namely low calorie smoothies. Level of Shift Regional Insights Coconut Water: Factors US Europe Southeast Asia Market Share Consolidated Consolidated Fragmented Vita Coco is the largest player in the US which holds roughly 60% of the share. In the EU, Green coco is the leading player, but in Southeast Asia the market is highly fragmented. Coconut Availability Low Low High Southeast Asian countries are the largest coconut producing countries. Large quantities of coconut are available in these regions for extracting coconut water. Consumer Awareness Low Low High The natural beverage has a locational advantage in tropical belts in terms of widespread consumer awareness about its health and nutritional benefits due to centuries-long use unlike other regions namely the US and EU. Health Consciousness High High Low-Medium Increasing health awareness across the EU and US have resulted in growing demand for health focused drinks. This has paved way for the demand for coconut water in the recent past. Supplier Strategy The present procurement strategy by coconut water manufacturers is by entering into a long-term contract with multiple suppliers across the major coconut producing countries like the Philippines and Indonesia to ensure supply assurance. However, there is possible shift in the style of long term sourcing strategy by the companiesin the coming years to make certain on continuous supply of coconut water by either becoming a major/minor stake holder in the suppliers firm or by vertical integration. By vertically integration the companies are bound to own coconut plantation which requires high investment and trained labor to take care of plantations. Nevertheless the companies can have assured supply through vertical integration excluding unfavorable weather conditions, which has a critical role to play in terms of supply disruption. Procurement strategy overview and outlook GAPS IN THE LITERATURE: The paper fails to mention how the emerging countries in Asia would need to do to in order to achieve a distribution system where the product is available in all small rural outlets as well, because the market structure is different in countries like India as compared to the developed supply chain system in developed western countries. Title-2: CREATING A DISTRIBUTION ADVANTAGE IN INDIA Source:www. bcg. com/CreatingDistributi onAdvantageinIndiaMay07 Authors: Vikram bhalla, Abheeksinghi, Sharad varma India has become worlds largest markets for consumer goods Due to fast growing of retail sector, India has been host to consumer multinational companies for several decades Indeed, quite a few Indians think of Unilever, Nestle Philips Electronics as Indian companies Retailing density with more than 12 billion retail outlets ,India has highest retailing densities in the world Still India is relatively new territory with a number of inter-related factors that make distribution channel challenging. Most distribution models in India involve many intermediaries between companies and their retailers. Other distribution involves both retailers and Wholesalers who are served directly by the manufacturer. Infrastructure complexity- Only few full service distribution companies operate GAPS IN LITERATURE: The literature does not mention what should be the distribution strategy for a small price product like coconut water, which also needs to be converted from the tree into the hands of the consumer in s small period of time to avoid the product getting spoiled. Title 3: ANALYSIS EVALUATION OF DISTRIBUTION CHANNELS IN FMCG Source:http: // www.beemanagement Authors: Bee Management consultancy private limited. The supply chain of products in the FMCG market in India is one of the longest supply chains an industry could really have. There are as many as 5 levels of intermediaries involved in the entire supply chain. Even though these FMCG companies are big multinationals and Indian but face a major challenge of making their products available in the market in the right quantities and in the right time FMCGs dont really have a wide network of sales agents and other force which is required and is ideal for catering their products to the markets. This aspect is taken over by distributors, wholesalers and retailer whose margins on these products actually double the price of these products when a final consumer buys it. These products are transported either via roadways or railways within the domestic markets and normally dont take more than a week to reach the retailers. The distribution activities are highly volatile and dynamic. Since its a volume game, manufacturers make all possible efforts to boost sales and promote their distributors to earn more and more orders from the retailers and wholesalers. GAPS IN LITERATURE: The gaps in the paper with respect to coconut water would include how the supply chain system would be different for the product as most of the sourcing takes place from the rural parts of the country and the demand lies in both the rural and urban area, hence the rural demand needs to be met with the units supplied directly from the rural areas and the rest needs to be transported to the urban processing plants. Research Methodology We have taken the following research methodology: Secondary Research- Research was carried out to understand the existing distribution system for coconut water for any player and any market. Since the product category is mainly dominated by unorganized players, beverages industry was analyzed as the product category was similar to the coconut water. Major sources for secondary research were websites, literature review and articles. Primary research- Research was done to find out the expectation of the consumers from coconut water and to profile the customer based on data analysis to target for our product. Convenience sampling was used. CHANNEL MEMBERS Traditionally in our country a consumer has had a particular ritual before purchasing the coconut water. The ritual begins with first selecting the best coconut and it is opened in from of him and then he drinks it. This is very much different from the experience of buying a coconut water drink from at tetra pack. Modern Trade/Large Chain Retailers Direct access to the consumer Demands contribution margins, discounts etc. from the Brand Small Individual Retailers Huge number of small point sales Can also buy products directly through cash and carry or modern trade Indirect channel (Wholesalers) Play a fundamental role in beverage distribution Possess critical information regarding volumes of sales, competitors beverages etc. Price Cleanliness FreshnessFactors Governing Production Location Coconut water has been known for its natural health benefits that it offers to human kind. The benefit are well scripted in the traditional texts of Ayurveda and Unani. Coconut water has been said to provide minerals and energy, and prevent from dehydration in case of summers in the tropics. The tender coconut water has been said to improve digestion and help in the cure of UTI. But, to come up with coconut water drink in packaged form and to cater regions all across India definitely requires answering some essential questions including the areas of high production of coconut, the demand of coconut water in the country, what is the current coconut production, etc. The following factors can be taken into consideration while determining the production location: Procurement of Raw materials and location: Today, India is one of the leading producers of coconut in the world (ranks third) producing 13 million tonnes per annum. Kerala, Tamil Nadu, Karnataka, Andhra Pradesh are the highest producing states contributing 90% of coconut production in India which can be seen from the table (for year 2006-07) shown below. Area under cultivation in India is around 1.93 million Hectare where Kerala has the highest cultivation area of 0.898 million Hectare. In India, productivity for coconut has been increasing since past decade. In 2006 -07, productivity increased from 7608 to 8165 coconuts per hectare. Table 1: State wise production and productivity of coconut States Productivity(nuts/ hectare) Production (mn nuts/annum) Kerala 7046 6326 Tamil Nadu 13133 4867 Karnataka 3139 1210 Andhra Pradesh 8577 892 West Bengal 323.5 Orissa 274.6 Maharashtra 914548 273.4 Assam 204.9 Source: www.indiastat.com From the table, it can also be seen that Maharashtra has the highest productivity for coconut. Therefore, in future, it might come up as the largest producer of coconut if more area is brought under cultivation. Hence, one can say that there is a huge potential in India as far as production of coconut is concerned which is directly linked to the potential of coconut market. Proximity to raw material suppliers Coconut is considered as the cash crop by a lot of people living near the coastal areas. Moreover close to 7000 km of coastline in the country has given accessibility like no other in India. Any region which is in proximity (about 100-150km) to these coastal areas and is accessible by major towns and city should be considered. Proximity to domestic customers and export site Northern and Western parts of India are seen as a potential customer base as coconut availability is low in these regions. Hence the proposed region of production should be well connected with these parts of India. Moreover these parts also have ports (both ship and airports) for export of coconut water to other neighbouring countries. Costs The location should provide advantage in terms of low inbound costs owing to proximity to major procurement centres. In case the location lies in rural region, labour costs are cheap. Outbound cost in terms of product distribution and marketing should be low owing to the proximity to the domestic markets. Water availability should be readily available and cheap. Infrastructure Availability of power supply, telephone, mobile and internet connectivity are some of the infrastructural resources of the area. Connectivity to nearest railway station and airports should be taken into account. Moreover transfer of coconut water in particular conditions of temperature should be maintained so as to increase the shelf life of the product. Quality of Labour In a rural area, semi skilled labour required for manual operations is available cheaply. For the technical operations, technicians can be hired locally on as per need. Highly skilled technical labour would have to be incentivized to work in rural markets, but may also be hired on as freelancers. CHANNEL DESIGN Intensive Distribution Network Intensive Distribution is when a product is made available in many retailers. The products that are sold intensively are usually low priced or impulse purchase products.An example of the use of Intensive Distribution would be for chocolate bars. They can be found almost everywhere (grocery stores, department stores, convenience stores, gas stations, etc.) In this type of distribution the sellers unit costs for stocking are low. The convenience for customer is critical as most of the products are impulse buy products. In intensive distribution the product is everywhere. An example would be the retailing of gasoline. If you look at all the major retail outlets, they are on every corner. In an intensive distribution, the stocking costs are typically very low. Convenience for the customer is critical. When they decide that they need gas or toothpaste, youd better be there. Convenience is more important to the customer, whereas in selective distribution they are willing to travel to a retail outlet and have fewer choices for that type of product. Urban Distribution Network Company Carry and forwarding agents Redistributing agents Wholesalers Rural retailers Urban Retailers Consumers In this, the company directly supplies its product to the retailers which helps them to save the margin, which they give to the wholesalers and it also ensures quick availability of the product to the retailer. The flowchart above depicts the scenario. The company manufactures the product which is then sent to the carry and forwarding agents. After Manufacturing of the product, it needs to be sent to the market for sales distribution. This is where CF (Carry forward) agents come into picture. They act as a link between company distributor. They transfer stock from company to distributors. The distributors then make the product available in the market through retail dealer channel Rural Distribution Network Since last five years beverage companies had started penetrating rural marketing also. For the rural sector these companies are working on Hub and Spoke model. To reach out to rural India, we need to start out by drawing up a hit list of high potential villages from various districts. So to ensure full loads, large distributors (Hubs) need to be appointed, and they would supply the product from the  companys depot in  large towns and  cities.  . The hubs would appoint smaller distributors (Spokes) in adjoining area so that the goods can be distributed. Below is the diagram illustrating the same. CONSUMER PROFILING Since we are coming up with a product at the national level, therefore, it is important to identify the industry. Customers and consumers behaviors help to correctly define ones industry. Therefore, we conducted survey to identify the industry where our product will have an existence. The sample size was around 80 people out of which 96% people drink coconut water. Convenience sampling was used because of the time constraint. From this it can be seen around half of the people in the sample perceive coconut water as health drink and around 45% people perceive it as refreshing drink. From the survey, it has also been seen that people mainly prefer coconut water when they are thirsty, tired or when they want some health drink. As an overall perspective we can see that close to 80% consumers perceive coconut to be related to nutrition and wellbeing of their body. Others Thirst quencher Refreshing Drink Health drink No response What do you consider coconut water? 100 80 60 40 20 0 Percent Thus, from the survey results, it can be clearly seen that the product should have an existence in Health and refreshing industry which we, here, are considering it to be fruit juice industry as fruit juices are also perceived in the same way. Here, one might argue why not (Carbonated) soft drink industry? The reason why we are not placing our product in the same is that people do not consider carbonated drinks as health drinks, but thirst quenchers. Since we are positioning our product as health and refreshing drink so fruit juice industry suits the best which is also backed up by the survey so conducted. STP ANALYSIS: Segmentation: Demographic: The youth (Age: 15-30) will be the main target segment whereas the people of middle age will be the spillover segments. Geographic: We will target both rural and urban areas. Psychographic: Socioeconomic classification is done in rural and urban areas. Behavioural: This will be done taking into account the benefits and usage rate, as required by target customers. Targeting: Our target group of consumers would comprise people from SEC A and SEC B in urban areas and R1 R2 in rural areas, health conscious people, the youth who consider going natural as fashionable and also institutional buyers like airlines, railways, upmarket restaurants and hotels. We would also target doctors who would recommend our product to their clients. This would provide an immense opportunity to us to create a stronghold in the market and generate higher revenues and superior economic profitability. Positioning: We are positioning our product as a natural health drink that is extremely nutritive and also highly refreshing. Its tagline will be Naturally Refreshing MARKETING MIX: Product: Product is different from what we get from roadside coconut vendors since the shelf life of such products is very low. Our product has a shelf life of 9 months and hence making it available to a wide range of markets becomes easier since customers would rest assured of the quality of this product. We would also apply for accreditation by authorized food agencies like FPO and other quality control certifying agencies like HACCP. Packaging: Tetra packs will be made available both for small as well as large SKUs. The colour of the packs will be palm green and there will be images of green cocounuts, prominently displayed to reinforce the positioning of the brand. In the urban centers, especially in modern trade, plastic bottle packs will also be made available for SKUs greater than 500ml. Price: We would price our product competitively. We would initially launch the product in tetra packs of 200 ml and 1 lt capacity priced at Rs. 20 and Rs. 95 respectively. This is almost in line with our competitors pricing strategy. For rural areas, focus will be on Rs.5 and Rs. 10 SKUs. These packs will drive penetration through trials. This would ensure greater returns to us and also project a high end quality image of the product in the eyes of consumers. Place: Our processing unit would be located in Tamil Nadu since the procurement would be done from nearby places. So, we would be saving on inbound transportation costs. We are launching the product throughout the country in one go, mainly targeting the northern, western and eastern market. Focus will be on Traditional trade, for intensive distribution. This will include paan shops, LEG, HEG and chemists as well. Modern trade: In urban areas, there is huge potential of modern retail formats and our product will be made available in Hypermarts, Supermarts and Food Stores. Alternative Channels: We will also focus on convenience aspect of marketing channel. The packaged coconut water will be sold in various bus depots, airports, transit points and railway stations. The on-the-go proposition of the product makes it an ideal option for consumers to get instantly refreshed when they are travelling. Promotion: We would take up heavy promotional campaign to build awareness about our product and to push it in the market. We would keep track of activities that our competitors would be doing so that we can strategize further. We would incentivize our channel partners and create a push strategy to gain more shelf space. Heavy advertising and brand promotion activities would be taken up to increase visibility of our product. Since we are new players and unknown to consumers, we need to spend heavily on the above mentioned activities so that we can sustain competition from giants in the industry and eventually overtake them. We would also consider sponsoring T.V. shows, sports events and cultural nights so that our target consumers can be made more aware of our brand. We understand that building good relationship with our suppliers, channel partners and customers would be the formula for our success in the market. Focus will be on ATL as well as BTL campaigns. ATL: An ad campaign with a southern actor with mass appeal can be launched to popularize the brand. BTL: This will be the prime focus area especially for promotions in alternative channel routes. Such campaigns will help in boosting sales and make the product a quick-recall refreshing option for the customers. We would be placing our product mainly in modern format retail stores, hypermarkets where new ideas are more readily accepted by consumers. Here we would have a greater chance of showcasing ourselves and increasing our visibility. Besides, these are places which are frequented by our target group of customers. We would like to ensure that the quality of our product is intact when it is in the market and hence we would like to sell it through stores that take good care of inventory, have good and adequate storage facilities. Also, we would be able to track not only our sales and turnover but also that of our competitors. This data would be available through the store manager because unlike traditional retailers, he would be engaged in systematic data management and record keeping. SWOT Analysis of our product Packaged coconut water Limitation and Future Scope of Research Limitation: The research on channel design is qualitative rather than quantitative. It is very difficult to assign weightage to different parameter for choice of channel design. The research suffers from the perception of service output with respect to another. A different set of researcher may have given different weightage to different parameters and hence could have come out with different recommendations. Current market is unorganized and there are very few and small organized players. The research is heavily borrowed from the experience of beverage industry as the product characteristics are perceived to be more or less similar. We havent considered e-commerce as the channel for the product Future Scope of research: As the market is naÃÆ' ¯ve, so there is a lot of scope for new players. In future, if the intermediaries happen to be removed from the distribution channel with companies directly selling the product to the consumers like in US and the coconut water market gets more organized, the distribution channel strategy might have to be revamped. As there is no current established market leader in this category, we are trying to replicate distribution strategy of current beverages industry in India. So again if the market grows substantially in future, the present distribution needs to be changed drastically and a completely different distribution model might have to be designed. We can also think of selling directly to consumers through e-commerce. CONCLUSION Setting up a distribution channel for coconut water requires some strategies which are different from traditional distribution methods for other products like aerated drinks, mineral water etc. There is huge potential for a product like packaged coconut water to work in a country like India. Coconut is already seen as a product which is very useful in daily requirements of households in southern parts of the country, and coconut water is seen as a product which would essentially quench thirst for the people as well as have some nutritional value. Designing a packaged coconut water drink has some unique challenges in itself. To market the product, we not only have to look at the aspect of providing just coconut water to the end consumer, but provide a solution to him, so that he can quench his thirst, and also get the nutritional benefits provided by coconut water. For this purpose we have used a systematic approach to design the distribution channel for coconut water. Despite coconut waters potential as a competitor in the bottled beverage market, attempts to capture those qualities in a commercial product have been largely unsuccessful. Once exposed to air, coconut water begins to ferment, and rapidly loses most of its organoleptic and nutritional characteristics. To eliminate the risk of bacterial growth, commercial bottlers are forced to sterilize the product using high-temperature/short-time pasteurization, which destroys some of coconut waters nutrients and almost the entire flavor. We have studied some of the current channel designs currently being used for distribution of aerated drinks, and figured out how different strategies are being used to distribute the products in rural as well as urban areas. Also, while designing a new channel we have to keep in mind that the Indian retail setup is such that still only 2 % of all retail takes placed through organized retail. The rest of the retail still takes place through unorganized channel and this leads to a lot of intermediaries being involved in the traversal of the product from the manufacturer to the end consumer, which provides its own unique challenges. According to our consumer survey, we have figured out that the ideal way to position our product is as a health drink which refreshes, so it is placed on a pedestal where it might be put by the consumer in the same category as a packaged fruit juice. This particular product category is growing at a very fast pace, with more and more people becoming health conscious and going for products which are healthy and refreshing. There has also been a general trend of people going for substitutes of aerated drinks as thirst quenchers as opposed to say 10 years ago. We intend to use an intensive distribution strategy mostly in northern parts of the country, because in those parts there might also be some novelty factor attached to coconut water, as it would not be as readily available as in the southern parts of the country. In the end we would like to add that in a market like India, no particular channel can be said to be an ideal distribution channel. Multinationals which have been operating in India for many years now have seen that even for marketing the same SKU to different sections of consumers, altogether new channels need to be setup in some cases, whereas some modifications need to be made in other cases. Hence we would initially target those segments of the consumers where we feel that maximum chances are there for innovators segme

Symbols and Symbolism - The Letter A in The Scarlet Letter :: Scarlet Letter essays

Symbolism of the Scarlet Letter      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Authors sometimes use symbols in their novels to represent different objects, people or ideas.   One example is the S on Superman's uniform, which symbolizes him being supper.   In "The Scarlet Letter" Nathaniel Hawthorne creates the symbolism of the letter "A" to have different meanings.   As the novel unfolds, the meanings of the letter "A" on Hester Prynne's bosom changes, from adultery to able to angel.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the beginning of the novel, Hawthorne describes the letter "A" that lies on Hester's bosom as a symbol of adultery.   Hester is made to wear the letter "A" once the town's people see, that she committed adultery by bearing a child by some other soul than her husband Roger Chillingworth. Since she has worn this letter, she now has a label on her that she is sinful.   She is brought out in public to show everyone what is embroidered on her chest.   The narrator shares, "When the young women- the mother of this child-stood fully revealed before the crowd...On the breast of her gown, in fine red cloth surrounded with an elaborate embroidery and fantastic flourshes of gold thread..."(50-1).   Many people there to see her when she reveals the "A" on her chest.   Most of the town people are astonished and startled on her beauty still shone.   Even though the big red letter on her chest stood for adultery.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the novel progressed the meaning as the "A"" made a change for the better in Hester's life.   In chapters before of the novel the letter "A" on Hester's bosom had negative meaning, but this time Hawthorne turns the meaning around in the story to mean able.   Now that she has given many hours of time and service to the sick, poor and troubled she began to gain respect from some of the town's people who once looked down on her.   This time the author shares, "Such helpfulness was found in her-so much power to do and power to sympathize-that many people refused to interpret the scarlet "A" by it's original signification.   They said that it meant " Able"...(158).   Hester still held up her head and did not appear to be down.   She was trying to become herself again slowly.   Once again the letter on

Emily Brontës Wuthering Heights :: essays research papers

The intensity of feeling between Catherine and Heathclif defies family barriers imposed by Catherine's brother ,Hindley after their father's death. Heathcliff was ill-treated by Hindley after the death of the old Earnshaw: He drove him from their company to the servants, deprived him of the instructions of the curate †¦ He bore his degradation pretty well at first, because Cathy taught him what she learnt, and work or play with him in the fields. They both promised fair to grow up as rude as savages, the young master being entirely negligent how they behave, and what they did, so they keep clear of him†¦Ã¢â‚¬ ¦ and the after punishment grew a mere thing to laugh at. The crute might set as many chapters as he pleased for Catherine to get by heart, and Joseph might thrash Heathcliff till his arm ached, they forget everything the minute they were together again. (Pg 44) Thus, it is clearly obvious that since childhood their feeling for each other defies all the family barriers imposed on them. No outside force would be strong enough to eclipse their emotions. Even when she grows old enough for the question of marriage to arise, Catherine's relationship with Heathcliff remains much as it was when they were children. The way the two spirit intertwined are clearly illustrated in Catherine's speech below: My great miseries in this world have been Heathcliff"s miseries; my great thought in living is himself. If all else perish, and he remained, I should still continue to be; and if all else remained, and he were annihilated, the Universe would turn to mighty stranger. I should not seem a part of it. My love for Linton is like the foliage in the woods. Time will change it, I'm well aware, as winter changes the trees-my love for Heathcliff resembles the eternal rocks beneath-a source of little visible delight, but necessary. Nelly, I am Heathcliff-He's always in my mind-not as a pleasure, any more than I am always a pleasure to myself-but, as my own being- so, don't talk of our separation again-it is impracticable†¦Ã¢â‚¬ ¦ Catherine loves both Heathcliff and Edger Linton on different basis-She loves Linton because he is handsome, and pleasant, and young, and cheerful, and rich, and loves her. Her love for Heathcliff is a must: it is the deepest impulse of her nature, it is "necessary". Through her feeling for Heathcliff, Catherine discovers her own identity, her place in the world-as he does through her.